Peterson Real Estate Solutions is a cold-calling appointment setting service: US-based specialists call the agents you want to recruit and book appointments on your calendar, on month-to-month plans sized from 5 to 50+ appointments a month. BrokerStaffer reaches the agents you choose by personal email, follows up until they’re ready, and charges only for results: $150 per interested agent, $500 per call that shows up, or $5,000 per salaried hire.
Choose Peterson if you want a calling team booking a set number of appointments each month. Choose BrokerStaffer if you want to reach your whole list at once, see MLS production on every agent, and only pay for agents ready to talk about joining you.
BrokerStaffer vs Peterson Real Estate Solutions at a glance
What is Peterson Real Estate Solutions?
Peterson Real Estate Solutions is a real estate recruiting company founded by Drew Peterson. Its site says its leadership team has more than 25 years of real estate recruiting experience.
The service is outbound calling. Peterson writes a call script for your brokerage or team, its US-based, native English-speaking recruiting specialists call the agents you want to recruit, and appointments are booked directly on your calendar. You get regular reports on the calls made and the results. Its site says the goal is to help clients consistently recruit 2 to 3 agents a month.
Plans are tiered by goals and budget, from 5 to 50+ recruiting appointments a month, which the site says are guaranteed depending on the plan. Prices aren’t published. The program is month-to-month, with no contract and no minimum commitment.
What is BrokerStaffer?
BrokerStaffer is agent recruiting you only pay for when it works. We build a list of the agents you want from your MLS data vendor (Courted, Relitix, MarketView or BrokerMetrics) or our own agent database, and take out your current agents and anyone on your Do-Not-Contact list.
We email each agent at their personal inbox, follow up, and nurture the “not right now” agents until they’re ready. When an agent says they’re open to a conversation about joining you, they go to your team right away with their MLS production and the full conversation, in a recruiting CRM that syncs with Follow Up Boss. Across our campaigns, 5 to 10% of the agents we email reply.
The details, side by side
Who does the work, what you pay, what you get and how fast, line by line. Where Peterson Real Estate Solutions doesn’t publish something, we say so.
Peterson pricing vs BrokerStaffer pricing
Peterson doesn’t publish prices. Its plans are sized by how many appointments you want each month, from 5 to 50+, and you ask for a quote. In practice you’re buying a volume of booked appointments each month.
BrokerStaffer has no retainer and no monthly fee. You pick what you pay for:
- $150 per interested agent
- $250 per interested agent who matches your production filters
- $500 per call the agent shows up to, or $1,000 with production filters
- $5,000 per salaried hire, paid upfront, with a one-year money-back guarantee
There’s a one-time $500 infrastructure fee and a deposit that’s refunded after your first bill. We bill every two weeks for what we delivered, and you can pause or cancel anytime.
Recruiting at scale, not one call at a time
A calling team has a ceiling: each specialist can only dial so many agents a day, which is why Peterson sells plans by appointment volume. To get more appointments, you buy a bigger plan.
Email doesn’t have that ceiling. We reach every agent on your target list, follow up with each one, and keep nurturing the ones who aren’t ready yet. A bigger market simply means more agents reached, not a bigger monthly plan.
Cold calls vs personal email
Calls have a real advantage: a skilled caller can answer questions live and book a time on the spot. Peterson has built its service around that, with custom scripts and an experienced US-based team.
The agents most brokers want to hire are also the hardest to catch on the phone. Producers screen unknown numbers, especially during showings and closings. A short, personal email built around their own production waits in the inbox they actually check, and they answer when it suits them. That’s why we only use personal email.
What you know about each agent
Peterson books the appointment and reports on the calls. With BrokerStaffer, every interested agent reaches your team with their MLS production attached, so you see their sales volume and transactions before the first conversation. On pay per qualified lead, you set production filters with us and only pay for the producers you want.
How fast you see results
Peterson doesn’t publish an onboarding or launch timeline.
With BrokerStaffer, you’ll see your first interested agents within 48 hours of launch, and each one goes to your team the moment they reply.
Proof: what each one can show you
Peterson shows testimonials from brokers and team leaders, including one brokerage that says it signed 4 of the last 5 salespeople sent to it, and logos of the brands it has worked with.
BrokerStaffer publishes case studies with named clients and real numbers:
Clients close 5 to 15% of the opportunities we generate. We don’t guarantee interviews or hires on our lead and call plans.
Peterson alternative: which one should you choose?
- You want a calling team booking appointments on your calendar
- You want a set number of appointments each month
- You prefer a monthly plan to paying per result
- You want no retainer and no monthly fee
- You want to reach your whole target list, not one call at a time
- You want MLS production on every interested agent
- You want a recruiting CRM that syncs with Follow Up Boss
- You want results you can check: named clients, real numbers
Like the idea of booked calls? Our pay per call plan gives you interested agents on your calendar, and you only pay for the ones who show up.
Frequently asked questions
How much does Peterson Real Estate Solutions cost?
Peterson doesn’t publish prices. Its plans are tiered by appointment volume, from 5 to 50+ a month, and quoted on request. BrokerStaffer has no monthly fee: $150 per interested agent, $500 per call that shows up, or $5,000 per salaried hire.
Does Peterson require a contract?
No. Its site says the program is month-to-month with no contract and no minimum commitment. BrokerStaffer is also pause or cancel anytime.
Does BrokerStaffer make recruiting calls?
No. We reach agents by personal email and follow up until they’re ready. If you want agents on your calendar, our pay per call plan is $500 per call that shows up.
Is Peterson Real Estate Solutions worth it?
It can be if you want a calling team and a predictable number of appointments each month. If you’d rather only pay when an agent is ready to talk about joining you, BrokerStaffer is built for that.
What is the best Peterson alternative?
If you want results-based pricing and outreach that reaches your whole list at once, BrokerStaffer is the closest alternative, with MLS production on every agent and a CRM that syncs with Follow Up Boss.
Can I use BrokerStaffer with my MLS data tool?
Yes. We pull your target list from Courted, Relitix, MarketView or BrokerMetrics, or use our own agent database.
