BrokerStaffer vs BrokerMetrics: an honest comparison

BrokerStaffer vs BrokerMetrics at a glance

Where we stand out

BrokerStaffer11 of 11

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Outreach done for you, start to finish

AI outreach tools your team runs

No monthly fee

Subscription

You only pay for results

Subscription

Leads are only yours, at every price

Data, not leads

You pick exactly which agents are reached

MLS production on every interested agent

Follow-up and nurture until they’re ready

Your team does it

Recruiting CRM included

Not published

Syncs with Follow Up Boss

Not published

Case studies with named clients and numbers

Not published

Pause or cancel anytime

Not published

What is Lone Wolf BrokerMetrics?

BrokerMetrics is a Lone Wolf product built for brokerage-level strategy and recruiting. Its site describes several parts:

• Market Share: compares your brokerage to others in your market using closed sales, and benchmarks agents against the whole market.
• Market Dynamics: more than twelve pricing, inventory and activity metrics on live MLS data.
• Talent: an AI-powered recruiting and retention tool that surfaces recruiting opportunities, retention risks and how likely agents are to move.
• Proficiency Metrics and agent search: production by location and time period, and filters for recent sales volume, location and property type.

Lone Wolf says the MLS data is pulled directly and refreshed daily. The Talent feature also mentions personalized outreach powered by Aspen AI, which your team uses inside the software.

What is BrokerStaffer?

BrokerStaffer is agent recruiting you only pay for when it works. We build a list of the agents you want from your MLS data vendor, including BrokerMetrics, or from our own agent database. We take out your current agents and anyone on your Do-Not-Contact list. Then we email each agent at their personal inbox, follow up, and nurture them until they’re ready.

When an agent says they’re open to a conversation about joining you, they go to your team right away with their MLS production and the full conversation, in a recruiting CRM that syncs with Follow Up Boss. Across our campaigns, 5 to 10% of the agents we email reply.

The details, side by side

Who does the work, what you pay, what you get and how fast, line by line. Where BrokerMetrics doesn’t publish something, we say so.

	BrokerStaffer
What it is	Done-for-you agent recruiting	Market share and agent movement analytics
Who does the outreach	We do, start to finish	Your team
How agents are reached	Personal email to each agent’s own inbox	Whatever your team sends
How you pay	Per interested agent, per call that shows up, or per hire	Subscription
Published price	$150 per interested agent	Not published
Other fees	$500 one-time infrastructure fee. $300 deposit, refunded after your first bill	Not published
Commitment	Billed every two weeks. Pause or cancel anytime	Not published
Are leads only yours?	Yes. Agents reply about your brokerage, never a shared pool	Data, not leads
Where the agent list comes from	Your MLS data vendor or our agent database	MLS data
MLS production on each agent	Yes, on every interested agent	Yes
Follow-up and nurture	Included. We follow up until they’re ready	Your team
Recruiting CRM	Included, syncs with Follow Up Boss	Not published
Time to first results	Within 48 hours of launch	Depends on your team
Best used for	Turning a target list into conversations	Market share, agent production and movement analytics

BrokerMetrics vs BrokerStaffer: software or service?

BrokerMetrics is software. It gives your team better information and some tools to act on it, but someone on your team still decides who to contact, sends the messages, follows up and keeps track of every conversation.

BrokerStaffer is a service. We do the outreach and follow-up, and your team only steps in when an agent is ready for a conversation. The question isn’t which one has better data. It’s who does the work after the data says “this agent might move.”

BrokerMetrics pricing vs BrokerStaffer pricing

Lone Wolf doesn’t publish BrokerMetrics pricing. Their page asks you to call or fill out a form for a quote. As software, you pay for access whether or not your outreach turns into conversations.

BrokerStaffer prices are public, and you only pay for results:

Plans include a one-time $500 infrastructure fee and a deposit ($300, $500 or $1,000 depending on the plan) that’s refunded after your first bill. We bill every two weeks for what we delivered, and you can pause or cancel anytime. There’s no retainer and no monthly fee.

How BrokerStaffer works with BrokerMetrics

If you already use BrokerMetrics, keep it. It’s a strong way to decide who to go after. Here’s how we fit in:

• You pick your targets in BrokerMetrics: top producers, agents gaining volume, agents at offices at risk of losing people.
• We build your target list from that data and remove your current agents and your Do-Not-Contact list.
• We email each agent at their personal inbox and follow up until they’re ready.
• Every agent open to a conversation about joining you goes to your team right away, with their production and the full email thread.

Your first interested agents come in within 48 hours of launch. Your leadership keeps the analytics, and your recruiters get their week back.

Looking for a BrokerMetrics alternative?

If you’re looking for a BrokerMetrics alternative because the insights aren’t becoming hires, swapping one analytics tool for another usually won’t change the result. The gap is the outreach: the emails, the follow-ups, the agents who say “not now” and need to hear from you again in two months.

That’s the part BrokerStaffer takes over. And if you don’t have a data tool, we build your list from our own agent database, with MLS production on every agent.

Proof: what BrokerStaffer delivers

BrokerMetrics shares a testimonial from a regional director at Keller Williams who says it has transformed their recruiting process. BrokerStaffer publishes case studies with named clients and real numbers:

Clients close 5 to 15% of the opportunities we generate. We don’t guarantee interviews or hires on our lead and call plans.

Which one should you choose?

Choose

• You want market share, competitor and inventory analytics
• You want move scores and retention risks on your own agents
• Your team has time to run outreach from inside the software

Choose

• You want the outreach and follow-up done for you
• You only want to pay when an agent is ready to talk about joining you
• You want MLS production and the conversation on every interested agent
• You want a recruiting CRM that syncs with Follow Up Boss

Already on BrokerMetrics? Keep it, and let us turn the agents it flags into conversations.

Frequently asked questions