The client
ChuckTown Homes Team is a Zillow Preferred team recruiting in seven markets: Charlotte, Atlanta, Savannah, Greenville, Columbia, Charleston and Jacksonville.
What we did
1
Built a target list for each marketEvery agent in each of their seven markets who matched their criteria, pulled from their MLS data vendor or our own database.
2
Removed who to skipTheir current agents and their Do-Not-Contact list were taken out before a single email went out.
3
Reached agents in their personal inboxShort, personal emails built around ChuckTown Homes Team's offer, with follow-ups that went out on their own.
4
Sent every interested agent to their teamEach opportunity went to their team immediately, with the agent's production attached, and was tracked in the BrokerStaffer CRM.
The results
In under four months, 75 agents told us they're open to a conversation about ChuckTown Homes Team, about 20 new opportunities a month. That's the fastest pace of any BrokerStaffer client.
Together, those agents represent $94.9M in sales volume. That's an average of $1.3M per agent.
What it means for their team
Each market has its own target list and campaign, so every interested agent goes to the right part of their team. Their team starts each recruiting conversation with an agent who already said yes to one.
